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SRF i samarbete med Fuzion 100

12 JUN 2019 20:17
Vad har Svenska Rugbyförbundet gemensamt med England RFU, British Tennis, Leicester Tigers, samt ambassadörerna Milos Raonic, Chris Robshaw och Jason Robinson? Read now!
  • Skapad: 12 JUN 2019 20:17

Fuzion 100 and Sweden Rugby have today announced an exciting new partnership that sees the Fuzion 100 range become the official sports drink and rehydration partner to Sweden Rugby.

The partnership sees Fuzion 100 add to their portfolio of existing partners, including England Rugby Football Union, British Tennis, Leicester Tigers, as well as ambassadors Milos Raonic, Chris Robshaw and Jason Robinson.

The agreement will see the Sweden National teams access the full Fuzion 100 product and hardware range in the upcoming XV’s Conference Internationals and Trophy series, and both the Men’s & Women’s sevens teams during the RE Trophy series. Fuzion 100 will also be promoted during other festivals of rugby in 2019 and 2020.

Neil Johnson, SRF’s CEO, commented on the launch today: “We are very excited to be partnering with Fuzion 100 as our rehydration partner. As we move closer to the Olympic qualifiers, we are always looking to give our elite players the best chance of recovering ahead of their next game and working with specialists in rehydration will be integral to this. The Fuzion 100 range have some exciting trade marketing plans in the next twelve months, that we look forward to working in collaboration to support them.”

Fuzion 100 will be working across the SFU’s network, helping to educate on rehydration. 

Steve Barton, CEO of Fuzion 100, spoke about the evolution of functional water, and his excitement of partnering with Sweden Rugby: “The health debate in the soft drinks category has become one of the most exciting areas for NPD across the last twelve months. Consumers are migrating increasingly to the “Functional Water Categories”. Fuzion 100, Powered by Coconut Water, has already moved through the 1 million case mark globally with taste, affordability and health at its epicenter. We are extremely proud of this announcement and partnership with the SRF. Our support across the Senior Men’s, Senior Woman’s and Sevens sides will be extreme.”

Rugby will provide the perfect platform to showcase the Fuzion 100 product and educate from a grass roots level on hydration, health and performance.” 

Fuzion 100 has strong links with British Military and is the Global Rehydration partner of the Invictus Games. 

Skribent: Pasi Niemelä
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